Right now, Shoppers Drug Mart is running a promotion that can result in 15x the Shoppers Optimum points. If you are looking for beauty products, you can purchase Quo products to take advantage of this offer, which runs until March 25, 2011.
Use your Shoppers Optimum MasterCard to purchase at least $25 in Quo beauty products, and you will receive 15x the points. This is a great promotion, especially since the Shoppers Optimum card has one of the most generous rewards systems.
You can find out more, and read the fine print on the offer, by visiting the Shoppers Drug Mart web site.

