Canadian Ecommerce By the Numbers [Infographic]

By Janet Hutchins on Nov 17, 2011 | Filed in Business, Infographic

In Canada, the trends are changing. Indeed, credit card use is on the rise, and online spending continues to surge in Canada. Ecommerce in Canada is becoming a big business, growing to $15.3 billion a year. That may be small compared to ecommerce spending in the U.S., but it still represents a substantial increase in online spending for Canada.

The following infographic offers some insight into what Canadians are doing with their money online:

As you can see, the most popular orders are for travel. And that makes sense: Booking travel is much easier online than in other venues. You can even use travel rewards credit cards to ensure that you get the most bang for your buck.

It’s interesting that many Canadians buy online from Canadian retailers. There had been some anecdotal stories about them “going” to the U.S. for their online shopping, especially for Black Friday sales. But with Canadian retailers getting in on the act, it appears that it easier for Canadians to keep their dollars here.

The trends keep showing that Canadians are getting ready to embrace a cashless lifestyle, and that they are interested in technology to make shopping, and other financial transactions easier. While Canada may never quite catch up to the U.S. in terms of raw numbers, the percentage of Canadians shopping online may soon be on par with our neighbors to the south.

One thought on “Canadian Ecommerce By the Numbers [Infographic]

  1. Luke M.

    I think this totally makes sense. As we push the older, non-computer savvy, generation out I think we are going to see a larger percentage of online orders. I think that 20-40 year olds have no problem spending money online. We also get the perk of having everything shipped to our doorstep. I am able to fully research what I am buying and check reviews to see if the product is quality or junk. I can also research to see where things are made and what they are made out of. I believe I am able to make really god informed and ethical decisions on what my family owns. And I think this is a benefit to everyone. Another perk is that I can buy from Canadian retailers. They may not be my neighbour, but they are my fellow citizens. And that’s good enough for me.

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